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McDonald's is an American fast food company, founded in 1940 as a restaurant operated by Richard and Maurice McDonald's, in San Bernardino, California, USA. They renamed their company a hamburger kiosk and later turned it into a franchise, where the Golden Arches logo was introduced in 1953 in Phoenix, Arizona. In 1955, businessman Ray Kroc joined the company as a franchise agent and went on to buy the chain from McDonald Brothers. McDonald's former headquarters was in Oak Brook, Illinois, but moved its international headquarters to Chicago in June 2018

McDonald's story

McDonald's is the world's largest restaurant chain by revenue and serves more than 69 million customers daily in more than 100 countries in 37,855 outlets as of 2018. Although McDonald's is best known for its burgers, burgers, and fries, it also serves chicken, breakfast, soft drinks, and soft drinks. Milk, milk drinks, packaging and confectionery. In response to changing consumer tastes and negative reactions to unhealthy foods, the company has added salads, fish, juices and fruits to its menu. McDonald's Inc.'s revenue comes from rent, fees, and commissions paid by franchisees, as well as the sale of company-operated restaurants. According to two reports published in 2018, McDonald's is the second in the world

The largest private employer with 1.7 million employees

McDonald's is the ninth highest brand in the world

long story

• Brothers Richard and Maurice MacDonald opened the first McDonald's restaurant at 1398 North E Street at West 14th Street in San Bernardino, California, on May 15, 1940. The brothers introduced the Speedy Service System in 1948 and increasingly embraced the principles of modern fast food.

• White Castle's predecessor was in place more than two decades ago. The original McDonald's mascot was a chef's hat on a burger called "Speedy". In 1962, the Golden Bows replaced the Speedee as the universal mascot. The mascot, the Clown Ronald MacDonald, was introduced in 1965. He appeared in commercials to target an audience of these children.

• On May 4, 1961, McDonald's first applied for an American trademark under the name "McDonald's" with the description "Drive-In Restaurant Services", which continues to renew. Prior to September 13, McDonald's, under the guidance of Ray Kroc

• Brand new logo - overlapping binomial "M" symbol. But before the double arches, McDonald's used a single arch to engineer its buildings. Although the "Golden Arches" logo appeared in various forms, the current version was not used until November 18, 1968, when the company became an American trademark.

• The current company owes its founding to licensed businessman Ray Kroc, on April 15, 1955. This was actually the ninth McDonald's restaurant to be fully opened, although this location was destroyed and rebuilt in 1984. In 1961, Kroc purchased shares of McDonald's stock in the business business and launched the company's scope around the world. Kroc was listed as an aggressive business partner that expelled the MacDonald brothers from the industry.

• Kroc and the MacDonald brothers fought for control of the company, according to Kroc's biography. The San Bernardino restaurant was eventually demolished in 1971 and sold to the Juan Pollo chain in 1998. This area serves as the headquarters for the Juan Pollo chain, the McDonalds Museum, and Route 66. With McDonald's expanding into several international markets, the company has become a symbol of globalization and the spread of American lifestyles. Its prominence has made it a recurring topic of public debate about obesity, corporate ethics, and consumer responsibility. Company Profile

• Facts and Figures McDonald's lounge is present in 120 countries and territories and serves 68 million customers daily. McDonald's operates 37,855 restaurants worldwide, employing more than 210,000 people by the end of 2018. As of December 2003, Donatus Pizza owned and had a small stake in Aroma Café, from 1999 to 2001. On August 27, McDonald's sold the 2007 Boston Market for Sun Capital Partners.
• McDonald's has increased shareholder returns for 25 years in a row, making it one of the aristocratic companies in the S&P 500. The company ranks 131 on the Fortune 500 list of the largest companies in the United States by revenue. In October 2012,

•  its monthly sales fell for the first time in nine years. In 2014, its quarterly sales declined for the first time in seventeen years, when sales fell all the way back in 1997. In the United States, additional cars account for 70 percent of sales. McDonald's closed 184 restaurants in the United States in 2015, 59 more than they planned to open. This was the first time that McDonald's had seen a net decline in the number of locations in the US

November 10, 2015

state since 1970.

• McDonald's restaurant and franchise sales of $100 billion in 2019 account for nearly 4% of the $2.5 trillion global restaurant industry. Finance

• For fiscal 2018, McDonald's reported a profit of $5.9 billion, on annual revenue of $21.0 billion, down 7.9% from the previous fiscal round. McDonald's shares topped $145 per share and had a market capitalization of over $134.5 billion in September 2018. Business Model

• The company owns the entire land on which its restaurants are located, and its value is between 16 and 18 billion dollars. The company receives a significant portion of its income from rental payments from franchisees. These lease payments increased 26 percent, between 2010 and 2015,

•  and accounted for a fifth of the company's total revenue at the end of the period. In recent months, there have been calls for the company to turn its US holdings into a potential real estate investment company, but the company announced at its investor conference on November 10, 2015 that this would not happen. Steve Easterbrook, CEO, discussed that pursuing a REIT option would be too risky for the company's business model.

• The UK and Ireland business model differs from the US model in that less than 30% of restaurants are licensed, and most of them are company-owned. McDonald's trains franchisees and executives at Hamburger University, located at its headquarters in Chicago. In other countries,

• McDonald's restaurants are jointly operated by the McDonald's Corporation and other local or government agencies. According to Eric Schlosser Fast Food Nation, nearly one in eight employees in the United States has worked for one employee.